Robert Verloop is Vice President of Marketing at Sunkist Growers, the grower-owned citrus marketing cooperative based in Sherman Oaks, California.
Verloop began his produce marketing career with the California Avocado Commission in Santa Ana, working his way up from Theft Prevention Manager to National Merchandising Director to Vice President. He also served as Vice President of Communication and Trade Relations for buyproduce.com.
Robert Verloop received his Bachelor's and his Master's degrees from California State Polytechnic University at Pomona.
We thought that if we marketed organic fruit, that's telling everybody that the other fruit is poisonous. Wrong. Wrong message. And so we're struggling a little bit with making that shift. For us, it takes almost four years to go from conventional to ...(Full transcript available to logged in subscribers.).
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