Nadja Schnetzler is the CEO and Co-Founder of BrainStore and the author of "The Idea Machine". In the Swiss company BrainStore, ideas are produced in the same way as products - made-to-order and on a conveyor belt. The BrainStore ideas machine is an innovation model which functions on engineering principles and makes this idea generation possible. Nadja Schnetzler studied at the Ringier School of Journalism in Zurich, Switzerland.
I think from BrainStore's experience what I would like to pass on is a sense of nonconformity, I mean don't be afraid to do it your way, really don't be afraid to ... know the textbooks and know the ... you know the business literature and know how it's s...(Full transcript available to logged in subscribers.).
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