(607) 227-8695info@prendismo.com

Alison Gerlach States Importance of A Strong Business or Product Description

Copyright © Cornell University Play All Videos in Case

Total Case Duration :

  • Date Added : 10/30/2006
  • Clip Duration : 1 min. 1 sec.

Playlists

Please Login to create playlists

Alison Gerlach

  • Founder, Allie's Edibles
  • female
  • Caucasian
  • 1971 (Age: 53 years old)
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • Video 1 of 20 in this Case
  • View All Available Videos

Biography

Alison Gerlach is a successful entrepreneur and business executive with expertise in and passion for building businesses. After doing extensive research in optimizing the business start-up process, Gerlach went on to build businesses in industries including technology, entertainment services, consumer packaged goods, and professional services. Prior to her entrepreneurial endeavors, she was a strategic management consultant and an overseas investment banker.

In addition to building and growing her current venture, "Allie's Edibles", Gerlach spends a great deal of her time teaching, consulting to both start-up and large corporations, and giving lectures to both business and academic audiences on optimizing the business start-up process.

Alison Gerlach earned a BA in economics from Cornell University and an MBA from MIT's Sloan School of Management.

There's no 9 second elevator pitch I have to create around that. People get what I do, they mostly tried it, most people like it, even if they don't like it, they understand that everybody else likes it, it's very easy. Most companies are not that tangible and I did have a service company that was ...(Full transcript available to logged in subscribers.).

Register & Subscribe Login

Alison Gerlach videos

Video 1 of 20 Alison Gerlach Discusses Decision To Study Economics and Reality That She Is A Die Hard Capitalist
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 2 min. 5 sec.
Video 2 of 20 Alison Gerlach Discusses Career In Consulting And Decision To Go To Graduate School
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 2 min. 58 sec.
Video 3 of 20 Alison Gerlach Discusses Advantages Of Having Strong Math Background
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 2 min. 24 sec.
Video 4 of 20 Alison Gerlach States Importance of Understanding Assumptions Behind A Model
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 1 min. 14 sec.
Video 5 of 20 Alison Gerlach Shares Thoughts on Developing a Network
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 1 min. 57 sec.
Video 6 of 20 Alison Gerlach Discusses Roles In Consulting
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 2 min. 22 sec.
Video 7 of 20 Alison Gerlach States Many Times a Consultant's Answer is Right - But Doesn't Fit Within The Politics of the Organization
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 2 min. 30 sec.
Video 8 of 20 Alison Gerlach States Consultants Provide Options But Business Owners Make The Decisions
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 1 min. 4 sec.
Video 9 of 20 Alison Gerlach States Business Process Is As Important As Business Idea
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 4 min. 27 sec.
Video 10 of 20 Alison Gerlach Shares Thoughts On Strong Business Plans
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 3 min. 51 sec.
Video 11 of 20 Alison Gerlach States Strong Business Plans Outline The Target Market
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 3 min. 19 sec.
Video 12 of 20 Alison Gerlach States Importance of Outlining Realistic Costs In Financial Section Of Business Plan
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 1 min. 27 sec.
Video 13 of 20 Alison Gerlach Discusses Different Risks That Face Companies
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 4 min. 26 sec.
Video 14 of 20 Alison Gerlach Discusses Importance of Understanding Annual Estimated Revenues
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 1 min. 48 sec.
Video 15 of 20 Alison Gerlach States Importance of Preparation
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 4 min. 4 sec.
Video 16 of 20 Alison Gerlach Shares Thoughts on Innovation
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 1 min. 48 sec.
Video 17 of 20 Alison Gerlach Discusses Key Parts of Business Plan
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 1 min. 53 sec.
Video 18 of 20 Alison Gerlach States Importance of A Strong Business or Product Description
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 1 min. 1 sec.
Video 19 of 20 Alison Gerlach States Importance of Understanding Your Competitors
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 1 min. 26 sec.
Video 20 of 20 Alison Gerlach States Revenue Model In a Business Plan Should Be Succinct
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 0 min. 52 sec.

RELATED VIDEOS

Gabe Murphy Discusses Sustainable Competitive Advantage
  • Gabe Murphy - Interview - CommuniTech.net
  • 8/1/2000
  • Gabe Murphy
  • 2 min. 2 sec.
Alisa Cohn Discusses Value Proposition From Coaching Services
  • Alisa Cohn - Interview - Alisa Cohn Coaching
  • 3/31/2004
  • Alisa Cohn
  • 5 min. 57 sec.
Jacie Stivers Discusses Value Proposition of Her Commercial Real Estate Brokerage
  • Jacie Stivers - Interview - Commercial Investment Real Estate
  • 6/25/2004
  • Jacie Stivers
  • 0 min. 42 sec.
Norb Mayrhofer Shares Thoughts on Value Propositions and Strategic Change
  • Norb Mayrhofer - Interview - Procter & Gamble
  • 10/5/2004
  • Norb Mayrhofer
  • 2 min. 42 sec.
Norb Mayrhofer Shares Thoughts on Value Propositions
  • Norb Mayrhofer - Lecture - Procter & Gamble
  • 10/6/2004
  • Norb Mayrhofer
  • 2 min. 18 sec.
Norb Mayrhofer Shares Example From P&G Where Customer Understood Value Proposition
  • Norb Mayrhofer - Lecture - Procter & Gamble
  • 10/6/2004
  • Norb Mayrhofer
  • 3 min. 14 sec.
Earl Blanks Discusses Value Proposition of Party City
  • Earl Blanks - Interview - Party City
  • 11/19/04
  • Earl Blanks
  • 1 min. 6 sec.
Rachel Doyle Discusses Importance of Applying Business Skills To Not-For-Profits and Value Proposition Of GlamourGals
  • Rachel Doyle - Interview - GlamourGals
  • 5/23/2005
  • Rachel Doyle
  • 5 min. 23 sec.
Christine DeVita Shares Value Proposition Of Wallace Foundation
  • Christine DeVita - Interview - Wallace Foundation
  • 2/4/2005
  • Christine DeVita
  • 5 min. 4 sec.
Deborah Streeter Discusses The Value Proposition In A Business Plan
  • Deborah Streeter - Lecture - Art of the Business Plan
  • 3/5/2007
  • Deborah Streeter
  • 1 min. 53 sec.