Steve Leveen is the co-founder and CEO of Levenger, known for its catalog of "tools for serious readers." Levenger (an amalgam of Leveen and his wife's last name, Granger), started out as a purveyor of state-of-the-art halogen book reading lights and grew to become a highly successful Internet and retail company, touting tools for serious readers, writers and thinkers. Today, Levenger is a multimillion dollar company with 225 employees and stores in Delray Beach, Fla., Boston and Chicago. The Levenger catalog is distributed to 24 million households annually.
Prior to starting Levenger with his wife in 1987, Leveen worked in marketing for a software firm in Boston, as a survey researcher for a firm in Washington, D.C. and as a journalist for McGraw-Hill in New York City.
Steve Leveen holds a B.A. in Biology from University of California, San Diego and a Master's in PhD in Sociology from Cornell University.
When we started Levenger, I was at the point where I realized that business planning can be very valuable but you get to a point where you can make the spreadsheet do whatever you would like it to do and show whatever growth rate you would like it to exhibit. And I sort of had this attitude that I ...(Full transcript available to logged in subscribers.).
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Steve Leveen Discusses Gaining Understanding of Business and Shares Thoughts on Business Planning
Steve Leveen States Internet Sales Were A Channel Shift More Than A Way To Attract New Customers
Steve Leveen Discusses Complexities of Advertising and Marketing in Current Environment
Steve Leveen States The Most Valuable Employees Have Broad Expertise and Learn Quickly
