Joanne McKinney is Chief Strategy Officer for the Burns Group, an independent Branding and Advertising Agency based in NYC. She has worked in innovation, advertising and marketing on diverse and global brands both in the U.S. and abroad. Joanne started her career at Grey Advertising, and joined the Burns Group following her role as Interim Director of Integrated Marketing for Kraft Europe. Joanne McKinney received her undergraduate degree from Cornell University.
You know, we're a service business, you know, a branding company, an innovation company, an advertising company. You know, we're in the service of brands but actually in the service of people who've been hired to build those brands. And our business is only relevant if it's meeting the needs of th...(Full transcript available to logged in subscribers.).
Register & Subscribe
Login
