Matt Faso is currently a Marketing Advisor at Haley Marketing Group, where he works with clients on their marketing programs. Prior to Haley Marketing, Matt worked for Ingram Micro (a Fortune 75 company) and for the Hearst Corporation, one of the largest media conglomerates in the world. Matt Faso has been involved exclusively in marketing since writing an award winning business plan in the Entrepreneurship@Cornell program his junior year at Cornell University. He graduated Cornell in 2000.
One of the reasons why social media is so important is that it has become ubiquitous in our everyday life. Almost every website out there has got some piece of, you know, Web 2.0 technology that is used to capture, you know, whether it be user reviews or information from consumers. If Facebook wer...(Full transcript available to logged in subscribers.).
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