Robert Verloop is Vice President of Marketing at Sunkist Growers, the grower-owned citrus marketing cooperative based in Sherman Oaks, California.
Verloop began his produce marketing career with the California Avocado Commission in Santa Ana, working his way up from Theft Prevention Manager to National Merchandising Director to Vice President. He also served as Vice President of Communication and Trade Relations for buyproduce.com.
Robert Verloop received his Bachelor's and his Master's degrees from California State Polytechnic University at Pomona.
I mean somebody asked me one time, at the end of the day, what is your job? And it boils down to a couple of very simple things. I got to get people to eat more oranges more frequently at a higher price. [laughter] That's just an easy job, right? So ...(Full transcript available to logged in subscribers.).
Register & Subscribe
Login