Alison Gerlach is a successful entrepreneur and business executive with expertise in and passion for building businesses. After doing extensive research in optimizing the business start-up process, Gerlach went on to build businesses in industries including technology, entertainment services, consumer packaged goods, and professional services. Prior to her entrepreneurial endeavors, she was a strategic management consultant and an overseas investment banker.
In addition to building and growing her current venture, "Allie's Edibles", Gerlach spends a great deal of her time teaching, consulting to both start-up and large corporations, and giving lectures to both business and academic audiences on optimizing the business start-up process.
Alison Gerlach earned a BA in economics from Cornell University and an MBA from MIT's Sloan School of Management.
When a really good economic model and any business person needs to think this way, what matters is the thinking behind the model. What matters is figuring out what you need to know and that is an exceedingly difficult question. A model is simply a churn and burn, something you press a button and y...(Full transcript available to logged in subscribers.).
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