Kathleen Carroll started the Branding Clinic in 2000 with a mission to unearth consumer insights for Fortune 500 companies to help their brands achieve double-digit or higher growth. The U-Promise program developed for Citibank and its partners is one of her most recognized and successful in-market concepts. Kathleen began her career in brand management with Procter & Gamble in the food and health & beauty divisions in the US and Europe for 7 years. She has also worked for H.J. Heinz, a management consulting firm, MCA (Marketing Corporation of America) and was the CMO for two internet start-ups: the internet grocery precursor sold to Peapod and CNBC.com, which Microsoft bought. She earned at Cornell University a B.S. and MBA in their 5-year joint degree program.
Three things about consumer insights, I would say. The first is, when you get there, they?re so simple. And I think people stop when it?s complicated. They are premature.
And the second point would be that they?re ever changing. You need to keep your foot always out there and unearthing them....(Full transcript available to logged in subscribers.).
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