Ron Vos is a young entrepreneur who started the company, Hi Frequency in 1995. Hi Frequency is an independent music-marketing firm that promotes for labels, concert halls, and distributors. The company uses over 60 field representatives (that are unpaid) to perform promoting in 50 markets across the country. Ron educates his reps so that they will have not only use the position as a resume builder but also gain a strong understanding of the music industry to help further their careers.
We have a pretty interesting business model that wasn't that planned, although I did start with a business plan and our projections are pretty close to where we started and so there is purpose in putting those numbers together but the company has evolved in a way that I kind of just built it as it w...(Full transcript available to logged in subscribers.).
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