Eric Young was a co-founder of Canaan Partners and has served as a General Partner since its inception. At Canaan, Young has concentrated on opportunities in communications systems and enterprise automation, having led its investments in Argon Networks, Copper Mountain Networks, Diffusion Software, Frame Technology, INS, Kalpana, ONI Systems, Spectrian and Visigenic Software.
Prior to Canaan, he was a Senior Vice President of GE Venture Capital. During his five years there, he was responsible for several successful investments in companies such as Nellcor and Octel Communications. Young joined GE in 1979, holding successive managerial positions in sales, marketing and manufacturing within two GE industrial product businesses before joining GE Venture Capital.
Eric Young is a graduate of Cornell University with a BS in mechanical engineering and received his MBA in finance from Northwestern University.
Acquiring the customer is very important and customer acquisition cost can be measured a lot of ways. In terms of spending on Google AdWords, which is a very common thing in the online world, that's one way of measuring it but, you know, looking at customer acquisition cost in terms of sales cycle,...(Full transcript available to logged in subscribers.).
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