Seth Goldman is President and CEO (TeaEO) of Honest Tea, the company he founded together with Professor Barry Nalebuff of the Yale School of Management. An entrepreneur at heart, Seth started with lemonade stands and newspaper routes, created an urban service corps and almost pursued a prize-winning biotechnology idea before he started Honest Tea in his kitchen in 1998.
Before launching Honest Tea, Seth was Vice President of Calvert Social Investment Fund, managing the marketing and sales efforts for the nation's largest family of socially responsible mutual funds. His previous work includes managing a corporate child labor initiative for the Calvert Foundation, directing an AmeriCorps demonstration project in Baltimore and serving as Senator Lloyd Bentsen's Deputy Press Secretary for two and a half years. Before that he worked for a year in China (1987-1988) and a year and a half in the former Soviet Union (1989-1990).
Seth Goldman received his undergraduate degree from Harvard College and a Master's degree from the Yale School of Management.
For us the design is critical to what we are offering. You know, we have to recognize, we are such a small company, we do not have... we are not out there with big advertising budgets and so the product we are offering that design is so intrinsic to what we are selling, so that is one reason we try ...(Full transcript available to logged in subscribers.).
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Seth Goldman Shares Decision To Pursue Fair Trade But Not To The Extent That It Destroyed The Company
Seth Goldman Discusses Challenge of Offering Product Without Conventional Levels of Sweetness That American Public Is Used To
Seth Goldman States That Staying True To Your Beliefs Is Most Important Aspect of the Business
