Wen-fei Uva is a Senior Extension Associate at Cornell University. Her research interest is in market development for horticultural products and sustainability of horticultural businesses. She is currently developing an extension and applied research program on marketing of horticultural products including fruit, vegetable and ornamental horticulture crops. This program is designed to enhance the competitive position of the New York fruit, vegetable, and ornamental horticultural industry through targeted, curriculum-driven educational programs. Wen-fei Uva received her B.S. from National Taiwan University and her M.P.S. and Ph.D. from Cornell University.
So what are we seeing in this market. What is the relationship in the distribution channel for horticulture product? What we are seeing is the retailers and the producers are moving towards middle. They are sharing more functional tasks such as supply chain management, category management, produc...(Full transcript available to logged in subscribers.).
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