Cristiane Ulbrich is Director of Technology at BCS Tecnologia, a firm devoted to developing medical and hospital equipment being incubated at INCAMP, one of the most prestigious high-tech incubators in Brazil.
Ulbrich worked for 14 in the private sector in departments such as product development (CAD/CAM and fast prototyping), quality control, and certification (ISO 9001). She has also participated in several events in the area of innovation and entrepreneurship as invited speaker and lecturer.Cristiane Ulbrich holds a BS in Mechanical Technology from FATEC-São Paulo, a MS and a PhD in Mechanical Engineering from UNICAMP and a MBA from IBMEC, all in Brazil.
The motivation to leave behind 14 years of work started with an enormous dissatisfaction, not knowing where I wanted to get... at 29, what was I going to do? Would I always work for a small business, a business that belonged to somebody else? I said: No, that is not what I want to do. At the MB...(Full transcript available to logged in subscribers.).
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