Mark Tatum began his professional career at Procter & Gamble where he was promoted four times in four years, eventually becoming an award-winning corporate account executive. While working on his MBA at Harvard, he met many people working in the sports industry and took a summer internship doing sports marketing for Pepsi-Cola. After completing his MBA, Mark worked for Major League Baseball in their Corporate Sponsorship and Marketing Department. In 1999, he joined the NBA where he is currently Senior Director and Group Manager of Marketing Partnerships for the NBA. His responsibilities include overseeing the development of marketing programs for the NBA, USA Basketball and the Basketball Hall of Fame. Mark Tatum received his undergraduate degree from Cornell University and his MBA from Harvard University.
I think what I would tell students who want to get into sports marketing is you have to be prepared and you have to treat it as if it is any other business. The fact that it is in sports is great, but you are not going to be on the field of play and you are not going to be, all of a sudden that you...(Full transcript available to logged in subscribers.).
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