Bruce Peterson is Senior Vice President and General Merchandise Manager of perishables for Wal-Mart.
Based in Wal-Mart's home offices in Bentonville, AR, Peterson oversees all meat, produce, dairy, frozen, floral, bakery and commercial bread operations for Wal-Mart Stores, its domestic Supercenters and the new Neighborhood Markets.
Bruce Peterson received his undergraduate degree from University of Michigan.
Time will clearly tell if it is the right strategy or not. When you think about an operator that is traditionally what they call high-low - running a hot ad, that is kind of like a drug in the arm. I mean customers look forward to that ad. They come to expect this part of the company's history an...(Full transcript available to logged in subscribers.).
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Bruce Peterson Discusses Wal-Mart's Involvement In Charitable Contributions and Social Accountability
Bruce Peterson States Growth Opportunities Lie In Supercenters, Urban Markets and International Expansion
Bruce Peterson Discusses Social Issues Regarding Radio Frequency Identification Initiatives
Bruce Peterson States Employees Will Be Reassigned To New Tasks If Radio Frequency Identification Is Implemented
