Jim Ochterski has been an Extension agent in the Finger Lakes region of New York for more than 15 years and currently leads the Agriculture Team at Cornell Cooperative Extension of Ontario County. Although Jim assists farms in many areas of production and sales, his areas of expertise include farm marketing, business development, sustainable farming and community relations.
Jim Ochterski holds a BS in Cell Biology from the University of Rochester and a Master's degree in Natural Resources from the University of Michigan.
Like mindedness. This is the third and this is where we are sort of getting away from the business-y, legal-y type stuff, more into the psychology. Because collaborations, ultimately, the decisions that are made in a collaborative marketing arrangement aren't necessarily going to be logical, ratio...(Full transcript available to logged in subscribers.).
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