Nadja Schnetzler is the CEO and Co-Founder of BrainStore and the author of "The Idea Machine". In the Swiss company BrainStore, ideas are produced in the same way as products - made-to-order and on a conveyor belt. The BrainStore ideas machine is an innovation model which functions on engineering principles and makes this idea generation possible. Nadja Schnetzler studied at the Ringier School of Journalism in Zurich, Switzerland.
When you enter the BrainStore and then you go to your right you have an... the entrance to the Mini-brains, basically everyone who comes to BrainStore sees that. It's a space that's in the space, it has a separate entrance and it has done all kinds of gr...(Full transcript available to logged in subscribers.).
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