Adrian Sexton is a founding partner of TAG Strategic, a digital media and entertainment solutions firm. Sexton oversees media branding, advertising and studio content strategy in film, home entertainment and television. Alongside its portfolio of digital distribution, mobile and technology provider companies, TAG's content clients include Lionsgate, Participant Productions, LivePlanet and Eyespot among others.
Previously, Sexton was the Vice President of Digital Media at Lions Gate Entertainment, a producer of motion picture, television and other filmed entertainment content worldwide. Sexton oversaw the day-to-day production, operations, programming, media planning and business development for all of Lionsgate's online and mobile properties including such titles as American Psycho, Academy Award winner Monster's Ball, Michael Moore's Fahrenheit 9/11, the interactive Clio-awarded Saw, Diary of a Mad Black Woman, Academy Award-winning Crash, Saw II and Quentin Tarantino's Hostel. Sexton also facilitated a $350 million credit facility with JP Morgan Chase, involving the acquisition of Artisan Entertainment.
Sexton graduated with a dual B.A. in Government and English from Cornell University and received his Masters in Film from the University of Southern California.
Yeah I think the rule is, is that there's a billion dollars yearly spent on advertising and that they say that right now internet or digital across every digital platform is roughly 6% but if you look at messaging, meaning advertising out to consumers which is over IM and other forms of communicatio...(Full transcript available to logged in subscribers.).
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