Alan Pike teaches management writing and oral communication at the Johnson School. He has taught writing and other communications courses at various schools throughout Cornell, at Syracuse University, and has consulted with corporations on management communications. Professor Pike also directs the outdoor leadership/team development program and has presented papers on communications and leadership issues. Note: Alan Pike, 65, a senior lecturer in communication who taught generations of business leaders at Cornell University's Johnson Graduate School of Management, died of heart failure Jan. 7, 2006 in his Ithaca home.
Problem. Reading is deductive, from top down. The reader wants to understand the big picture before
getting into the focus on these particular details. They want brevity, clarity, directness, completeness,
and easy comprehensibility. Writers want to explain their approach and perspective, co...(Full transcript available to logged in subscribers.).
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