David Dunlop, a development officer for Cornell University from 1959 until his retirement in 1997, founded the university's major and principal gifts programs. In the 38 years he served Cornell, he acquired a wide range of annual, capital campaign, and major gift fund raising experience. He created and directed both Cornell's major gifts program for gifts of $1 million and up, and the principle gifts program for gifts of $5 million and up. From 1990 to 1995, Dave served on the senior management team of the Cornell Campaign--which set a record for the college and university campaigns when it received over $1.5 billion in gifts. Since his retirement in 1997, Dunlop continues to serve Cornell as a volunteer.
Over 200 other colleges, universities, and non-profit organizations have called on Dunlop for advice and training in fund raising for what he calls "ultimate gifts." Among them are large national organizations including United Way of America, the American Heart Association, the American Cancer Society, CARE International, and the Easter Seals Society.
The concepts for major gift fund raising which Dave developed and practiced are described in chapters he contributed to the Handbook of Institutional Advancement (1986) (2000),The President and Fund Raising (1989), Educational Fund Raising: Principles and Practice(1993), and Developing an Effective Major Gift Program: From Managing Staff to Soliciting Gifts (1993), New Strategies for Educational Fund Raising (2002), and in several CASE Currents articles.
David Dunlop is a graduate of Cornell University.
The second thing is we're not just in the business of asking. The larger gifts, the significant gifts, this is significant to the individual giving, significant to the university or institution receiving, are based not just on a moment of asking. The annual funds are typically heavily asking orien...(Full transcript available to logged in subscribers.).
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David Dunlop Discusses How His Role Working For Development of the Cornell Plantations Evolved
David Dunlop Discusses Importance of Aligning A Donor's Interest With The Project You are Raising Money For
David Dunlop States Some People Have Money To Start Projects - But There Must Be Money To Sustain Projects As Well
David Dunlop States The Old School Rule Is That Only The University President Should Ask For Money
David Dunlop States Fundraising Is About Conveying The Message of Doing Good - Not About Asking For a Specific Amount of Money
David Dunlop States Lack of Formalized Training For People Who Want To Work In Fundraising and Development
David Dunlop Shares Thoughts on the Council for the Advancement and Support of Education (CASE)
David Dunlop Discusses Need For Academic Attention Towards The Art and Science of Fundraising
David Dunlop States Ultimate Gift Giving Has To Focus More On Growing the Relationship
David Dunlop States Those Who Donate Must Feel Like They Are Members In A Worthwhile Group
