Nadja Schnetzler is the CEO and Co-Founder of BrainStore and the author of "The Idea Machine". In the Swiss company BrainStore, ideas are produced in the same way as products - made-to-order and on a conveyor belt. The BrainStore ideas machine is an innovation model which functions on engineering principles and makes this idea generation possible. Nadja Schnetzler studied at the Ringier School of Journalism in Zurich, Switzerland.
We have a very, very narrow segment of people we talk to. We target the decision makers in companies, in bigger companies, corporations, you could say the Fortune 500 maybe to get an idea of what we're talking about because we know that these companies h...(Full transcript available to logged in subscribers.).
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