Robert Weybright is the Agricultural and Horticultural Program Leader at Cornell Cooperative Extension in Dutchess County.
Prior to joining Cornell, he was the Executive Director of Hudson Valley FOODWORKS, a non-profit shared use food production facility for small-scale specialty food entrepreneurs. Weybright has over 25 years of experience working in a variety of responsibilities associated with the service, food and food manufacturing industries.
Weybright's comments are from a panel discussion entitled "Selling Your Goods - More Than Talk, It's A Process!". The panel was from the 2007 Cornell Strategic Marketing Conference that was held on November 5 and 6 at the Henry A Wallace Visitor and Education Center at the FDR Presidential Library and Home, Hyde Park, N.Y.
Bob Weybright received his undergraduate degree from Michigan State University and his MBA from California State University - Hayward.
And what are your geographic limits? Where do you want to go? How big you want to be? Typically you have a realm of where you want to go but don't underestimate markets that can catch you by surprise. I know one small producer. He had a 60 gallon steam kettle doing value added sauces and he wen...(Full transcript available to logged in subscribers.).
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