Nadja Schnetzler is the CEO and Co-Founder of BrainStore and the author of "The Idea Machine". In the Swiss company BrainStore, ideas are produced in the same way as products - made-to-order and on a conveyor belt. The BrainStore ideas machine is an innovation model which functions on engineering principles and makes this idea generation possible. Nadja Schnetzler studied at the Ringier School of Journalism in Zurich, Switzerland.
We have a very clear definition for us, for BrainStore, it's like changing the world one idea at a time basically, I mean, not just fulfilling the needs of our clients which might come with more banal or more complex questions but also contributing someth...(Full transcript available to logged in subscribers.).
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