Mark Tatum began his professional career at Procter & Gamble where he was promoted four times in four years, eventually becoming an award-winning corporate account executive. While working on his MBA at Harvard, he met many people working in the sports industry and took a summer internship doing sports marketing for Pepsi-Cola. After completing his MBA, Mark worked for Major League Baseball in their Corporate Sponsorship and Marketing Department. In 1999, he joined the NBA where he is currently Senior Director and Group Manager of Marketing Partnerships for the NBA. His responsibilities include overseeing the development of marketing programs for the NBA, USA Basketball and the Basketball Hall of Fame. Mark Tatum received his undergraduate degree from Cornell University and his MBA from Harvard University.
When you are talking about getting out and disseminating information as quickly, or being at the mercy of others distributing and disseminating information about your brand as instantly as social media does it, there are major pitfalls to that. So you need to, as a company, have a strategy and have...(Full transcript available to logged in subscribers.).
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