(607) 227-8695info@prendismo.com

Steve Gilfus Discusses Need For Establishing A Corporate Online Voice As Part Of A Marketing Strategy

Copyright © Cornell University Play All Videos in Case

Total Case Duration :

  • Date Added : 4/17/2009
  • Clip Duration : 1 min. 43 sec.

Playlists

Please Login to create playlists

Steve Gilfus

  • Chairman and CEO, Prendismo
  • male
  • Caucasian
  • 1975 (Age: 49 years old)
  • Entrepreneurship at Cornell Celebration 2009 - Panel - Using Social Networking in Building an Entrepreneurial Venture
  • Video 1 of 19 in this Case
  • View All Available Videos

Biography

Steve Gilfus is the Chairman and CEO of Event Innovation. Gilfus, together with Event Innovation's President Ron Dinwiddie, developed the idea and software design for Event Innovation, founding the company in 2007 to provide sports, entertainment and arts venues with better information about attendees and attendees with a better overall experience at events.

Gilfus is a serial entrepreneur, business leader, and noted software designer and inventor. Prior to founding Event Innovation Steve was co-founder of D.C based Blackboard Inc. (nasdaq:BBBB). Blackboard's flagship products are used by millions of instructors and students across more than 3,600 institutions in 70 countries. He has been noted as being instrumental to the development of the eLearning market space and making Blackboard a leading provider of e-Learning software and services.

Steve Gilfus received a Bachelor of Science degree from Cornell University where he was an academic scholar and founder of the Cornell Entrepreneur Organization.

In my perspective from a pure marketing play is a company is an entity in and of itself so it should have its own voice. It should have its own presence. It is what it is right? I mean, it exists for the sole purpose of its purpose and as much as people look at an Event Innovation and they say it'...(Full transcript available to logged in subscribers.).

Register & Subscribe Login

Steve Gilfus videos

Video 1 of 19 Kirsten Barker Discusses Ways Companies Are Using Twitter
  • Entrepreneurship at Cornell Celebration 2009 - Panel - Using Social Networking in Building an Entrepreneurial Venture
  • 4/17/2009
  • Kirsten Barker
  • 1 min. 3 sec.
Video 2 of 19 Kirsten Barker Shares Professional Background In Technological And Financial Consulting
  • Entrepreneurship at Cornell Celebration 2009 - Panel - Using Social Networking in Building an Entrepreneurial Venture
  • 4/17/2009
  • Kirsten Barker
  • 4 min. 30 sec.
Video 3 of 19 Kirsten Barker Shares Twitter Anecdote About Brand
  • Entrepreneurship at Cornell Celebration 2009 - Panel - Using Social Networking in Building an Entrepreneurial Venture
  • 4/17/2009
  • Kirsten Barker
  • 0 min. 54 sec.
Video 4 of 19 Kirsten Barker Discusses Challenges In Filtering The Internet For Relevant Content
  • Entrepreneurship at Cornell Celebration 2009 - Panel - Using Social Networking in Building an Entrepreneurial Venture
  • 4/17/2009
  • Kirsten Barker
  • 1 min. 35 sec.
Video 5 of 19 Jay Fluegel Discusses Professional Background In Social Software
  • Entrepreneurship at Cornell Celebration 2009 - Panel - Using Social Networking in Building an Entrepreneurial Venture
  • 4/17/2009
  • Jay Fluegel
  • 1 min. 10 sec.
Video 6 of 19 Jay Fluegel Dispels Myth That Large Companies Cannot Participate In Social Networking
  • Entrepreneurship at Cornell Celebration 2009 - Panel - Using Social Networking in Building an Entrepreneurial Venture
  • 4/17/2009
  • Steve Gilfus
  • 0 min. 51 sec.
Video 7 of 19 Jay Fluegel Shares Anecdote About Developing And Using Social Networking Tools
  • Entrepreneurship at Cornell Celebration 2009 - Panel - Using Social Networking in Building an Entrepreneurial Venture
  • 4/17/2009
  • Jay Fluegel
  • 1 min. 51 sec.
Video 8 of 19 Jay Fluegel Shares Thoughts on Developing A Company Online Presence
  • Entrepreneurship at Cornell Celebration 2009 - Panel - Using Social Networking in Building an Entrepreneurial Venture
  • 4/17/2009
  • Jay Fluegel
  • 2 min. 41 sec.
Video 9 of 19 Steve Gilfus Discusses Academic and Professional Background
  • Entrepreneurship at Cornell Celebration 2009 - Panel - Using Social Networking in Building an Entrepreneurial Venture
  • 4/17/2009
  • Steve Gilfus
  • 1 min. 18 sec.
Video 10 of 19 Jay Fluegel Shares Policies And Philosophy Behind The Windows Live Network
  • Entrepreneurship at Cornell Celebration 2009 - Panel - Using Social Networking in Building an Entrepreneurial Venture
  • 4/17/2009
  • Jay Fluegel
  • 2 min. 27 sec.
Video 11 of 19 Steve Gilfus Discusses Value Proposition Behind Event Innovations
  • Entrepreneurship at Cornell Celebration 2009 - Panel - Using Social Networking in Building an Entrepreneurial Venture
  • 4/17/2009
  • Steve Gilfus
  • 1 min. 5 sec.
Video 12 of 19 Steve Gilfus Discusses Challenges In Determining Amount Of Privacy And Expectation In Social Networks
  • Entrepreneurship at Cornell Celebration 2009 - Panel - Using Social Networking in Building an Entrepreneurial Venture
  • 4/17/2009
  • Steve Gilfus
  • 2 min. 37 sec.
Video 13 of 19 Steve Gilfus Discusses Need For Establishing A Corporate Online Voice As Part Of A Marketing Strategy
  • Entrepreneurship at Cornell Celebration 2009 - Panel - Using Social Networking in Building an Entrepreneurial Venture
  • 4/17/2009
  • Steve Gilfus
  • 1 min. 43 sec.
Video 14 of 19 Steve Gilfus Shares Advice On Getting Press Releases Online To Get Imprints
  • Entrepreneurship at Cornell Celebration 2009 - Panel - Using Social Networking in Building an Entrepreneurial Venture
  • 4/17/2009
  • Steve Gilfus
  • 1 min. 18 sec.
Video 15 of 19 Steve Gilfus Provides Recommendation To Reach Out To As Many Places As Possible To Gather Brand Awareness
  • Entrepreneurship at Cornell Celebration 2009 - Panel - Using Social Networking in Building an Entrepreneurial Venture
  • 4/17/2009
  • Steve Gilfus
  • 0 min. 42 sec.
Video 16 of 19 Colleen Wainwright Discusses Academic and Professional Background
  • Entrepreneurship at Cornell Celebration 2009 - Panel - Using Social Networking in Building an Entrepreneurial Venture
  • 4/17/2009
  • Colleen Wainwright
  • 1 min. 29 sec.
Video 17 of 19 Colleen Wainwright Recommends Everyone Should Have A Personal Page And Develop A Brand
  • Entrepreneurship at Cornell Celebration 2009 - Panel - Using Social Networking in Building an Entrepreneurial Venture
  • 4/17/09
  • Colleen Wainwright
  • 0 min. 59 sec.
Video 18 of 19 Colleen Wainwright Discusses Migration Towards Transparency By Companies
  • Entrepreneurship at Cornell Celebration 2009 - Panel - Using Social Networking in Building an Entrepreneurial Venture
  • 4/17/2009
  • Colleen Wainwright
  • 0 min. 41 sec.
Video 19 of 19 Colleen Wainwright Discusses Importance of Owning Your Space For Greater Online Recognition
  • Entrepreneurship at Cornell Celebration 2009 - Panel - Using Social Networking in Building an Entrepreneurial Venture
  • 4/17/2009
  • Colleen Wainwright
  • 0 min. 42 sec.

RELATED VIDEOS

Aija Leiponen States Social Networking and Online Communications Helps People Maintain Existing Friendships
  • Aija Leiponen - Lecture - Thoughts on Virtual Communities
  • 4/16/2007
  • Aija Leiponen
  • 4 min. 13 sec.
Aija Leiponen Shares Thoughts on Social Networking
  • Aija Leiponen - Lecture - Thoughts on Virtual Communities
  • 4/16/2007
  • Aija Leiponen
  • 3 min. 15 sec.
Jonathan Treiber Shares How He Got Bitten By Entrepreneurial Bug
  • Jonathan Treiber - Interview - iBakeSale.com
  • 9/15/2007
  • Jonathan Treiber
  • 3 min. 8 sec.
Paul Esposito Discusses RailEx Certifications And Corporate Focus On Sustainability
  • Paul Esposito - Lecture - RailEx
  • 10/28/08
  • Paul Esposito
  • 2 min. 41 sec.
Willy Franzen Discusses Targeted Networking Using Facebook
  • Willy Franzen - Interview - One Day, One Job
  • 2/11/2009
  • Willy Franzen
  • 1 min. 28 sec.
Willy Franzen Discusses Merits Of Using Twitter As A Networking Tool
  • Willy Franzen - Interview - One Day, One Job
  • 2/11/2009
  • Willy Franzen
  • 1 min. 58 sec.
Willy Franzen Shares Success In Using Twitter For Networking
  • Willy Franzen - Interview - One Day, One Job
  • 2/11/2009
  • Willy Franzen
  • 0 min. 34 sec.
Willy Franzen Discusses Targeted Networking Using Twitter
  • Willy Franzen - Interview - One Day, One Job
  • 2/11/2009
  • Willy Franzen
  • 1 min. 31 sec.
Anne Loehr Discusses Multitasking and Reverse Mentoring
  • Anne Loehr - Interview - Leadership and Entrepreneurship
  • 2/20/2009
  • Anne Loehr
  • 4 min. 15 sec.
Anne Loehr Shares Background And Decision To Return To Cornell In Hotel Program
  • Anne Loehr - Lecture - Riverstone Endeavors
  • 2/19/2009
  • Anne Loehr
  • 1 min. 54 sec.