Wen-fei Uva is a Senior Extension Associate at Cornell University. Her research interest is in market development for horticultural products and sustainability of horticultural businesses. She is currently developing an extension and applied research program on marketing of horticultural products including fruit, vegetable and ornamental horticulture crops. This program is designed to enhance the competitive position of the New York fruit, vegetable, and ornamental horticultural industry through targeted, curriculum-driven educational programs. Wen-fei Uva received her B.S. from National Taiwan University and her M.P.S. and Ph.D. from Cornell University.
Thank you Mark. How are you doing? I'm Wen-fei Uva. I'm the Senior Extension Associate in the Department of Applied Economics and Management. My area is in Horticulture Product Marketing. What I'd like to do today is to review the importance of trends in the Horticulture Market and some competi...(Full transcript available to logged in subscribers.).
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