Nadja Schnetzler is the CEO and Co-Founder of BrainStore and the author of "The Idea Machine". In the Swiss company BrainStore, ideas are produced in the same way as products - made-to-order and on a conveyor belt. The BrainStore ideas machine is an innovation model which functions on engineering principles and makes this idea generation possible. Nadja Schnetzler studied at the Ringier School of Journalism in Zurich, Switzerland.
So when we moved to this new space that we have now we reflected more about what the space needs to be for people to really be able to create ideas and we saw that the pink wall was a good thing in the other space but in this space we wanted to be more ne...(Full transcript available to logged in subscribers.).
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