Luciana Aguiar is a former partner with Data Popular, a market research firm established in 2000 in Sao Paulo, Brazil with the mission to build unparalleled knowledge on low-and medium-income consumers. Currently, Aguiar is a senior partner of Plano CDE a new consulting and research company aiming at understanding business models focused on BOP markets (www.planocde.com.br) and has been in charge of introducing cutting edge ethnography methodology into market research in Brazil.
Aguiar worked as a Program Officer for UNESCO sponsored programs for low-income population in Brazil coordinated by The Comunidade Solidaria Initiative and Sebrae (1998-2003), as a Curator for art exhibits and educational programs at museums including Museu Virtual A Casa, Museu da Casa Brasileira, and Pinacoteca do Estado de Sao Paulo (1998-2003), and as a Postdoctoral Associate at the Department of Anthropology at the University of Sao Paulo (USP) (1993-97).
Luciana Aguiar holds a BA in Social Sciences from UnB in Brazil a MA in Anthropology and a PhD in Social and Visual Anthropology , both from Cornell University. She is the author of Spinning Lives (1996, University Press of America), a book based on her doctoral research.
Luciana Aguiar holds a BA in Social Sciences from UnB in Brazil a MA in Anthropology and a PhD in Social and Visual Anthropology , both from Cornell University. She is the author of Spinning Lives (1996, University Press of America), a book based on her doctoral research.
So the technique that we use is that we train these executives to go to do field work because they never did an observation or an ethnographic observation. So they've been trained in order to see the differences between the way people behave and what they say, this difference is something very impo...(Full transcript available to logged in subscribers.).
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Luciana Aguiar Discusses Decision To Leave Academia and Begin Working With Company, Data Popular
Luciana Aguiar States Field Work, Ethnographic Understanding and Perspective Can Impact Marketing Approach
Luciana Aguiar States Being An Entrepreneur Is All About Finding Opportunities To Fill Gaps
