Nadja Schnetzler is the CEO and Co-Founder of BrainStore and the author of "The Idea Machine". In the Swiss company BrainStore, ideas are produced in the same way as products - made-to-order and on a conveyor belt. The BrainStore ideas machine is an innovation model which functions on engineering principles and makes this idea generation possible. Nadja Schnetzler studied at the Ringier School of Journalism in Zurich, Switzerland.
Having the right people makes just all the difference. I mean it ... really knowing what kind of people you need for this particular organization, not making any compromises there... you know because you're hiring and you have to hire a lot of people jus...(Full transcript available to logged in subscribers.).
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