Nadja Schnetzler is the CEO and Co-Founder of BrainStore and the author of "The Idea Machine". In the Swiss company BrainStore, ideas are produced in the same way as products - made-to-order and on a conveyor belt. The BrainStore ideas machine is an innovation model which functions on engineering principles and makes this idea generation possible. Nadja Schnetzler studied at the Ringier School of Journalism in Zurich, Switzerland.
Idea city is definitely a new thing, I mean we used to have that but it was much more... it was looking almost the same as the creative team space, it just... we exhibited all the inspirations but it was looking exactly the same, so people were like... wh...(Full transcript available to logged in subscribers.).
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