Paul Joseph is currently in a leadership position at Netegrity, a technology company which is a leading provider of security software solutions that securely manage identities and their access to enterprise information assets. Netegrity was acquired by Computer Associates in October of 2004.
Prior to his role at Netegrity, Paul was a Vice President at Simon Management Group, a management consulting firm that specializes in assisting senior executives and operating managers of technology-based companies.
As an undergraduate student, Paul consulted to two, Ithaca-based companies, wrote three business plans, and was the co-founder and manager of a profitable business providing server training and risk management certification services to the hospitality industry. Paul continued to run the company as a sole proprietorship for 4 years, prior to attending graduate school.
Paul holds a Bachelor of Science from Cornell University and an MBA from the F.W. Olin Graduate School of Business at Babson College.
The best examples of taking the output of a market validation exercise and applying it to your business strategy, I think comes from the startups that I worked with. We did some work with some larger companies and market validation was used for a tactical decision. You know, what marketing program...(Full transcript available to logged in subscribers.).
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