Earl Blanks is a former owner of a Party City franchise. Prior to his involvement with Party City, Blanks had started a small consulting business, the Small Business Marketing Planning Center, which provided marketing consulting services to smaller companies that generated $3-5 M per year in sales. Prior to that experience, Blanks worked at Procter & Gamble for over 7 years. Earl Blanks received his undergraduate degree from University of Arkansas and his MBA from Cornell University.
The value proposition of the businesses was - it was pretty much what we had thought. However, what we discovered was that in order to become the one-stop party place, and to have a tremendous impact on the competitive environment, we had to pay a little more attention to the price points. So we h...(Full transcript available to logged in subscribers.).
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