Wayne Meichner is President of Polo Ralph Lauren Retail Corporation. He oversees all aspects of the Ralph Lauren stores in the U.S. and Europe. Previously, he spent 23 years at Saks Fifth Avenue in numerous capacities, including the Executive Vice President of merchandising.
Wayne Meichner received his undergraduate degree from Cornell University.
So how are we going to expand Europe that was really the challenge, what were the opportunities and what were the obstacles and one of the things that you know we needed to learn and we hired a consultant Bain and Company which helped us try to understand some market share opportunities and one of t...(Full transcript available to logged in subscribers.).
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Wayne Meichner States Majority of Ralph Lauren's Sales Are In US And Company Is Seeking To Continue Global Growth
Wayne Meichner Discusses Importance of Retail Stores In Conveying Message About Brand
Wayne Meichner Discusses Ralph Lauren's European Presnece and Decision To Work With Consulting Group
Wayne Meichner Outlines Process Of Determining Share of Luxury Apparel Market In Europe
Wayne Meichner Discusses Challenges With Ralph Lauren Brand Awareness In Europe and Asia
Wayne Meichner Provides Overview of Ralph Lauren and Discusses Role Within Organization
Wayne Meichner Discusses Challenge of Sustaining Profitability While Maintaining Brand Integrity
