Mark Tatum began his professional career at Procter & Gamble where he was promoted four times in four years, eventually becoming an award-winning corporate account executive. While working on his MBA at Harvard, he met many people working in the sports industry and took a summer internship doing sports marketing for Pepsi-Cola. After completing his MBA, Mark worked for Major League Baseball in their Corporate Sponsorship and Marketing Department. In 1999, he joined the NBA where he is currently Senior Director and Group Manager of Marketing Partnerships for the NBA. His responsibilities include overseeing the development of marketing programs for the NBA, USA Basketball and the Basketball Hall of Fame. Mark Tatum received his undergraduate degree from Cornell University and his MBA from Harvard University.
We use SWOT analysis at the NBA. We are always looking at different opportunities, particularly internationally. When we are analyzing a business situation, when we are analyzing a new market, we will use SWOT analysis and we will understand what the threats and what the challenges are, why we are...(Full transcript available to logged in subscribers.).
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