Nadja Schnetzler is the CEO and Co-Founder of BrainStore and the author of "The Idea Machine". In the Swiss company BrainStore, ideas are produced in the same way as products - made-to-order and on a conveyor belt. The BrainStore ideas machine is an innovation model which functions on engineering principles and makes this idea generation possible. Nadja Schnetzler studied at the Ringier School of Journalism in Zurich, Switzerland.
The very first space for what we did was the idea shop to attract people to come in and buy ideas and because we knew that this was so unique and new to people, we needed this shop to very, very unusual as well. The first space we had there was some kind...(Full transcript available to logged in subscribers.).
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