Terry Swack co-founded Sustainable Minds, a software and information services company enabling product design organizations to create innovative and sustainable products. The company's mission is to bring sustainable product design into the mainstream in an accessible, empowering and credible way. Early in 2007, Terry founded Clean Culture, a customer experience research and strategy consultancy focused on making clean tech and sustainable products more understandable and desirable. In 2005, she founded Green Building Blocks and The Beam (which later became Blue Egg), a venture-backed Web 2.0 media company and marketplace for consumers, manufacturers, and service providers to power the demand for clean and green products and services. In 2002, she became a founding team member of StillSecure, a network security software company. As VP of Customer Experience, in a unique partnership with the VP of Engineering, she co-managed product teams to bring three successful products to market in less than two years. Terry's first company, TSDesign, was founded in 1985 as a graphic design firm and became an Internet strategy and product design firm in 1994. Clients ranged from startups to Fortune 500 stalwarts including 3M, Compaq, Dell, BankBoston, Cendant Mortgage, PlanetAll and Tripod. The development of the User Experience AuditSM in 1996, was the first offering of its kind and positioned the company as the industry leader in design analysis and user experience strategy. TSDesign was acquired in 1999 by Razorfish, a global digital services provider. Terry Swack is a graduate of the University of the Arts.
If your own personal goal is to have an impact, then you want to set up some metrics to evaluate your different ideas to really sort through what are your personal goals because, let me tell you, at the end of the day, the only thing an entrepreneur has left to drive her forward, is her own passion ...(Full transcript available to logged in subscribers.).
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