Robert Katz is a Knowledge & Communications Associate at Acumen Fund.
Before joining Acumen Fund, Rob Katz was an Associate with the Markets and Enterprise Program of the World Resources Institute. Katz researches, writes and speaks about "base of the pyramid" business approaches to poverty alleviation and environmental degradation. He is the co-founder and co-Managing Editor of www.NextBillion.net, a web site and blog about enterprise and development. As a principal analyst of household survey data and co-author for The Next 4 Billion: Market Size and Business Strategy at the Base of the Pyramid (March, 2007), he studied BOP market structure and spending patterns extensively.
Katz has consulted with a number of Fortune 500 corporations on BOP strategy, spoken to conferences around the world, and done scenario work for institutions such as the XPRIZE Foundation and the Institute for the Future, among others.
Rob Katz holds a B.A. in Political Economy from Georgetown University.
So I'd like to tell you a very short story about one of our investments to kind of bring this you know, theoretical framework and make it a little more practical. Medicine Shoppe. Medicine Shoppe is an Indian company that is really targeting the low income segment for pharmacy products. So they'r...(Full transcript available to logged in subscribers.).
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