Robert Verloop is Vice President of Marketing at Sunkist Growers, the grower-owned citrus marketing cooperative based in Sherman Oaks, California.
Verloop began his produce marketing career with the California Avocado Commission in Santa Ana, working his way up from Theft Prevention Manager to National Merchandising Director to Vice President. He also served as Vice President of Communication and Trade Relations for buyproduce.com.
Robert Verloop received his Bachelor's and his Master's degrees from California State Polytechnic University at Pomona.
What's happening from us from a corporate perspective? The reason Jeff isn't here today is because he is battling number one. Grower and packer alignment. We have 6,000 growers. We have 60 packinghouses. We're a federated co-op. So the packinghouses...(Full transcript available to logged in subscribers.).
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