C. Marshall Paul has more than 40 years experience in the pharmaceutical and market research industry and is president of ACNielsen HCI.
Marshall Paul started his career in 1962 as a marketing analyst for Merck & Co., Inc. In 1982, Paul built a new company, HCI, Inc. In November 1997, HCI was acquired by VNU and merged with its subsidiary PERQ Research. In January 2002, Marshall Paul was appointed president of ACNielsen HCI, a new company formed to help design and market the initiatives of other VNU subsidiaries, including HCI.
C. Marshall Paul graduated from Dickinson College and has a bachelor of science degree in Economics.
You can't go and talk to people about a product. They have to see it. They have to feel it and once you show it to them they say ah yeah, this is all right but you know if you move over to the right here and did this, I'd be interested and that's what y...(Full transcript available to logged in subscribers.).
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