Rob Erlichman is the Founder and President of Sunlight Electric. In addition to his role at Sunlight Electric, Erlichman is involved in industry-wide efforts to help accelerate the adoption of solar power. He recently co-authored a white paper featured in the Red Herring entitled, "What the Solar Power Industry Can Learn from Google" and Erlichman also advises The Clean Energy States Alliance on ways their member state solar subsidy program managers can implement standards and practices that level the playing field for manufacturers and solar integrators and ensure transparency for consumers.
Before founding Sunlight Electric, Erlichman was a technology marketing executive and entrepreneur, a management strategy consultant at Booz-Allen & Hamilton, and one of Proctor & Gamble's youngest brand managers at the age of twenty-five.
Rob Erlichman holds a Bachelor of Science degree from Cornell University in Applied Economics.
I started the business driven by two fundamental philosophies. The first is that we wanted to identify ways to create more value for our customers than our competitors did and the reason for that is because the belief that if we can create more value, we...(Full transcript available to logged in subscribers.).
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Rob Erlichman States Social Responsibility Has to Happen At A Personal Level - Not a Business Level
Rob Erlichman Discusses Professional Background and Current Role as Serial Entrepreneur
Rob Erlichman States More Companies Are Valuing Solar Power Because Of Sustainability Issues
Rob Erlichman Discusses Advantage of Applying Existing Business Ideas To New Situations
Rob Erlichman Discusses Importance of Using Graphics To Communicate and Importance of Understanding Customer
Rob Erlichman Shares Thoughts on Accountability And Taking Time To Check Corporate Values
Rob Erlichman Discusses Importance of Having a Balance Between Left Brain and Right Brain Thinking
