Francis Farwell, founder of WinterSilks Inc., a Middleton, Wis., mail-order apparel company, planned to sell his business from the start. Based on that decision, he built the business accordingly. Instead of plowing all his earnings into growth, he made sure the company maintained a sizable free cash flow, making it more attractive to potential buyers. In 1990, Farwell sold out, pocketing several million dollars.
In the fall of '81 in month 25 after leaving my job we had mailed catalog number six and in that catalog
these three silk items, which I had put in at the last moment from a New York outfit, these three items
were hot and we needed more to satisfy catalog ads and then I started selling in space ...(Full transcript available to logged in subscribers.).
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