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Mac Bishop States Importance of Treating Your Customers Like Humans

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Total Case Duration :

  • Date Added : 2/20/2014
  • Clip Duration : 1 min. 1 sec.

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Mac Bishop

  • Founder, Wool and Prince
  • male
  • Caucasian
  • 1989 (Age: 35 years old)
  • Mac Bishop - Interview - Wool and Prince
  • Video 1 of 20 in this Case
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Biography

Mac Bishop is a Portland, Oregon native, and ringleader of the madness at Wool&Prince. Though some members of the media have dubbed him "the inventor of wool," Mac's actual day-to-day involves operations and marketing.

Before Wool&Prince was launched, Mac worked at consumer product manufacturer, Unilever. Mac is also a co-founder of NativeX which produces products which support Native American artists and their communities.

Mac Bishop graduated from Cornell University.

We try to give our brand like a personal feel to it. So, you know, if somebody makes an order and sends us an email or posts on Facebook, Twitter, we respond like a human would respond. And that's kind of a trend in ecommerce. Treat your customers like they're humans. Give them the benefit of th...(Full transcript available to logged in subscribers.).

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Mac Bishop videos

Video 1 of 20 Mac Bishop Discusses Entrepreneurial Origins and First Experience in Apparel Design
  • Mac Bishop - Interview - Wool and Prince
  • 2/20/2014
  • Mac Bishop
  • 1 min. 12 sec.
Video 2 of 20 Mac Bishop Discusses Concept Behind Company, NativeX
  • Mac Bishop - Interview - Wool and Prince
  • 2/20/2014
  • Mac Bishop
  • 1 min. 32 sec.
Video 3 of 20 Mac Bishop Discusses Challenge of Understanding Online Customers
  • Mac Bishop - Interview - Wool and Prince
  • 2/20/2014
  • Mac Bishop
  • 1 min. 29 sec.
Video 4 of 20 Mac Bishop Explains Pendleton Scholarship at Cornell
  • Mac Bishop - Interview - Wool and Prince
  • 2/20/2014
  • Mac Bishop
  • 1 min. 21 sec.
Video 5 of 20 Mac Bishop Discusses Challenge of Working In Consumer Packaged Good Company When You Are Entrepreneurial By Nature
  • Mac Bishop - Interview - Wool and Prince
  • 2/20/2014
  • Mac Bishop
  • 0 min. 59 sec.
Video 6 of 20 Mac Bishop Shares Importance of Journaling Experiences and Feelings
  • Mac Bishop - Interview - Wool and Prince
  • 2/20/2014
  • Mac Bishop
  • 1 min. 44 sec.
Video 7 of 20 Mac Bishop Explains Addiction To Paychecks
  • Mac Bishop - Interview - Wool and Prince
  • 2/20/2014
  • Mac Bishop
  • 2 min. 30 sec.
Video 8 of 20 Mac Bishop States Importance of Treating Your Customers Like Humans
  • Mac Bishop - Interview - Wool and Prince
  • 2/20/2014
  • Mac Bishop
  • 1 min. 1 sec.
Video 9 of 20 Mac Bishop Discusses Long Term Planning Process
  • Mac Bishop - Interview - Wool and Prince
  • 2/20/2014
  • Mac Bishop
  • 1 min. 42 sec.
Video 10 of 20 Mac Bishop Discusses Testing The Hypothesis
  • Mac Bishop - Interview - Wool and Prince
  • 2/20/2014
  • Mac Bishop
  • 1 min. 22 sec.
Video 11 of 20 Mac Bishop Discusses Devil's Advocate Friends
  • Mac Bishop - Interview - Wool and Prince
  • 2/20/2014
  • Mac Bishop
  • 0 min. 41 sec.
Video 12 of 20 Mac Bishop Discusses Being Frugal
  • Mac Bishop - Interview - Wool and Prince
  • 2/20/2014
  • Mac Bishop
  • 1 min. 22 sec.
Video 13 of 20 Mac Bishop Discusses Kickstarter Journey
  • Mac Bishop - Interview - Wool and Prince
  • 2/20/2014
  • Mac Bishop
  • 2 min. 25 sec.
Video 14 of 20 Mac Bishop Discusses Pricing Issues
  • Mac Bishop - Interview - Wool and Prince
  • 2/20/2014
  • Mac Bishop
  • 1 min. 57 sec.
Video 15 of 20 Mac Bishop Explains No Sale Pricing
  • Mac Bishop - Interview - Wool and Prince
  • 2/20/2014
  • Mac Bishop
  • 1 min. 45 sec.
Video 16 of 20 Mac Bishop Discusses Aspects Of Crowdfunding
  • Mac Bishop - Interview - Wool and Prince
  • 2/20/2014
  • Mac Bishop
  • 1 min. 48 sec.
Video 17 of 20 Mac Bishop Discusses Kickstarter Success
  • Mac Bishop - Interview - Wool and Prince
  • 2/20/2014
  • Mac Bishop
  • 1 min. 14 sec.
Video 18 of 20 Mac Bishop Discusses Forming A Team
  • Mac Bishop - Interview - Wool and Prince
  • 2/20/2014
  • Mac Bishop
  • 1 min. 35 sec.
Video 19 of 20 Mac Bishop States All Entrepreneurs Have Ups and Downs
  • Mac Bishop - Interview - Wool and Prince
  • 2/20/2014
  • Mac Bishop
  • 1 min. 3 sec.
Video 20 of 20 Mac Bishop Shares Importance of Customer Interaction
  • Mac Bishop - Interview - Wool and Prince
  • 2/20/2014
  • Mac Bishop
  • 0 min. 54 sec.

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