Kathleen Carroll started the Branding Clinic in 2000 with a mission to unearth consumer insights for Fortune 500 companies to help their brands achieve double-digit or higher growth. The U-Promise program developed for Citibank and its partners is one of her most recognized and successful in-market concepts. Kathleen began her career in brand management with Procter & Gamble in the food and health & beauty divisions in the US and Europe for 7 years. She has also worked for H.J. Heinz, a management consulting firm, MCA (Marketing Corporation of America) and was the CMO for two internet start-ups: the internet grocery precursor sold to Peapod and CNBC.com, which Microsoft bought. She earned at Cornell University a B.S. and MBA in their 5-year joint degree program.
I mean it?s art and science. That?s why I love marketing, is that it combines, you know, the two. And that?s why, you know, being in the Ag School and doing the applied, you know, program, I mean it sort of did do that as well. So the part that?s like science is you really do use the scientific m...(Full transcript available to logged in subscribers.).
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