Cristiane Ulbrich is Director of Technology at BCS Tecnologia, a firm devoted to developing medical and hospital equipment being incubated at INCAMP, one of the most prestigious high-tech incubators in Brazil.
Ulbrich worked for 14 in the private sector in departments such as product development (CAD/CAM and fast prototyping), quality control, and certification (ISO 9001). She has also participated in several events in the area of innovation and entrepreneurship as invited speaker and lecturer.Cristiane Ulbrich holds a BS in Mechanical Technology from FATEC-São Paulo, a MS and a PhD in Mechanical Engineering from UNICAMP and a MBA from IBMEC, all in Brazil.
Small businesses in Brazil face a lot of difficulties. That is particularly true of the medical field; we have to have the product approved - in order to sell it - by the Sanitary Vigilance Agency, the Anvisa. So, this is a very bureaucratic process, necessary so that you have safe products to ...(Full transcript available to logged in subscribers.).
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