James Jorasch currently heads up the R&D department of Walker Digital, the think tank which launched Priceline.com. Walker Digital, LLC invents business systems which solve problems. Founded in 1994 by Jay S. Walker, Walker Digital's inventors have been granted over 200 U.S. and International Patents for unique business systems. The invention teams, lead by Mr. Walker, currently have a portfolio of more than 500 business solutions. Walker Digital is best known for its role as the invention laboratory that created priceline.com, which was subsequently launched by Mr. Walker in 1998. James Jorasch is a graduate of Cornell University.
I think Priceline.com of course is another idea that shows how we would think. Priceline.com we didn't
think about, gee we want to create this big web site and sell airline tickets. We didn't do that at all. We
said, what are the problems that the airline industry experiences. You know, here...(Full transcript available to logged in subscribers.).
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James Jorasch Discusses Incremental Costs, Consumer-Driven Pricing, Pharmaceutical Industry and Priceline
James Jorasch States Businesses Don't Always Act Rationally As It Relates to Innovation
James Jorasch Entertains Question About Priceline Entering Business to Government Sales
James Jorasch Describes Structure of Walker Digital - Invention, Legal and Commercialization
