Jonathan Klein is the Founder and Managing Partner of Topline Strategy Group. Prior to founding Topline, Klein was VP of Marketing at Promptu, a venture-backed CRM software company. He also served in senior marketing roles at Documentum and Docent. Klein also worked as a Case Leader in the Chicago office of The Boston Consulting Group, advising Fortune 500 clients in a range of industries on corporate growth.
Jon Klein holds an MBA from The Kellogg School at Northwestern University and a BS in Electrical Engineering from Cornell University.
So the need for focus in an organization develops very, very quickly, and so there certainly is a need in the early stage to cast around and find your value proposition and find your place in the market and understand your position and that's a lot about experimentation, but the group of people who ...(Full transcript available to logged in subscribers.).
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