Mark Tatum began his professional career at Procter & Gamble where he was promoted four times in four years, eventually becoming an award-winning corporate account executive. While working on his MBA at Harvard, he met many people working in the sports industry and took a summer internship doing sports marketing for Pepsi-Cola. After completing his MBA, Mark worked for Major League Baseball in their Corporate Sponsorship and Marketing Department. In 1999, he joined the NBA where he is currently Senior Director and Group Manager of Marketing Partnerships for the NBA. His responsibilities include overseeing the development of marketing programs for the NBA, USA Basketball and the Basketball Hall of Fame. Mark Tatum received his undergraduate degree from Cornell University and his MBA from Harvard University.
I will never forget when I was interviewing with Clorox, I met with the president at the time and he ended up being the CEO. I was at Procter and Gamble. I went in with a very nice suit. He looked at my resume and he said, Mark, I see that you went to Cornell University. You worked for Procter a...(Full transcript available to logged in subscribers.).
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