Robert Verloop is Vice President of Marketing at Sunkist Growers, the grower-owned citrus marketing cooperative based in Sherman Oaks, California.
Verloop began his produce marketing career with the California Avocado Commission in Santa Ana, working his way up from Theft Prevention Manager to National Merchandising Director to Vice President. He also served as Vice President of Communication and Trade Relations for buyproduce.com.
Robert Verloop received his Bachelor's and his Master's degrees from California State Polytechnic University at Pomona.
What are we doing collectively to anticipate and understand where the puck is going to go. And then do we resist it? Do we not believe where it looks like it's going, and just keep saying well, we're a producer. And we produce what we produce. And som...(Full transcript available to logged in subscribers.).
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