Nadja Schnetzler is the CEO and Co-Founder of BrainStore and the author of "The Idea Machine". In the Swiss company BrainStore, ideas are produced in the same way as products - made-to-order and on a conveyor belt. The BrainStore ideas machine is an innovation model which functions on engineering principles and makes this idea generation possible. Nadja Schnetzler studied at the Ringier School of Journalism in Zurich, Switzerland.
Sometimes we have to work outside of the idea factory in Biel. If the distance for the client is too big to come our space, we will do it in another space and we do not compromise... we do compromise on many, many things but on the size. We know exactly...(Full transcript available to logged in subscribers.).
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